Modern Medicine, Old-Fashioned Care

Ridge & River Medicine is a direct primary care clinic in Chattanooga offering a simpler, more personal approach to healthcare with better access, more time with your doctor, and comprehensive care centered on you.

Welcome to Ridge & River Medicine

We’re a small, independent primary care clinic in Chattanooga, TN, providing direct primary care (DPC) for adults. At Ridge & River Medicine, you’ll find compassionate, thorough medical care tailored to your needs and preferences.

Dr. Joe Furr founded this practice with his wife, Alex, to return to what matters most in your relationship with your doctor: access, time, and trust. We offer virtual visits and home visits, same or next-day appointments, and direct communication with your doctor, all for one affordable monthly fee.

Whether you’re managing a chronic condition or just want a dependable physician who knows your story, we’re here to help you feel seen, understood, and cared for.

member benefits

Chattanooga senior-couple-at-a-lake-looking-at-duck

What is direct primary care?

Direct primary care prioritizes the patient-physician relationship by removing insurance and all the barriers of traditional healthcare practices. Members pay a flat monthly membership fee to partner directly with their doctor, receiving enhanced services and better access to care. There are no hidden costs or copays, and patients often save money on low-cost labs, medications, and imaging by paying out of pocket. Direct primary care does not replace health insurance, but we do accept patients regardless of insurance status.

Primary Care That Puts You First

We offer adult primary care designed to be personal, proactive, and accessible.

Our membership-based model means no co-pays, no insurance hassles, and appointments that last as long as you need. Our offerings include:

Comprehensive Primary Care: Annual exams, prevention, chronic disease management, lifestyle and wellness support.
Same or Next-Day Visits: Whether it’s a sudden illness or a long-term concern, we make it easy to get care when and where you need it.
Direct Access & Virtual Care: Call, text, or video chat directly with your doctor—even after hours.
Transparent Pricing: One monthly fee ($60–$95) covers most of your care—no surprise bills or hidden costs.

We offer two monthly plans

CORE PLAN
($60/month)

Includes:

Two home visits per year with unlimited virtual visits
Same- or next-day appointments
24/7 phone access to Dr. Furr or Alex (after-hours calls reserved for urgent needs)
Wholesale prices on labs, imaging, and medications
Specialist referrals
Assistance with care coordination

There are never any co-pays or surprise bills.

COMPREHENSIVE PLAN
($95/month)

Includes Everything in the Core Plan as well as:

Unlimited home visits
Quarterly care review
Basic annual labs at no additional cost

There are never any co-pays or surprise bills.

Enrollment Fee: $75

*Contact us to see if your location falls within our home visit area. We’re happy to check availability based on your address.

Founding Member Promotions

For Our First 50 Members

To celebrate our opening, we’re offering limited-time savings and bonuses to our first 50 members. These exclusive offers are our way of saying thank you for joining us early and helping grow a community-centered approach to care.

Special Offers:

Refer & Save – Get one month free when your friends or family sign up for a new membership.
Waived Enrollment Fee – Typically $75 per person.
Comprehensive Plan Discount – Enjoy the premium plan for just $80/month for your first 6 months

These offers are only available for a limited time as we welcome our first 50 members.

Don’t wait—secure your spot today.

Non-Member Services:

One-Time Virtual Visit – Now just $100 (regularly $125)

Meet Your Care Team

We’re a two-person practice by design: Dr. Joe Furr and practice manager Alex Furr. That means when you join our practice, you’re not just a name on a chart; you’re part of a practice where relationships matter and care is consistent, connected, and centered on you.

Dr. Joe Furr, MD

Board-certified internal medicine physician known for his compassionate care, comforting presence, and commitment to treating every patient like family.